What Is PPC Advertising And Could It Help Your Web Site?

By monica | July 8, 2010

Pay Per Click (PPC) marketing schemes such as that run by Google are sold as a quick and easy way to site traffic. To the opponents, they are expensive schemes that are open to fraud. What is Pay Per Click and which sites might benefit from it? And if you want to know more about getting affordable website promotion, just follow the link!

PPC, is where your advert is displayed on search engines or websites that have agreed to display the adverts for the search engines in return for a proportion of the fee. You, as the advertiser, are charged for every viewer of the advert that actually clicks on it and becomes a visitor to your web site. This way, if they do not click on the advert, and hence do not become your website’s traffic, you do not get charged for the advert.

This means that you are only being charged when a visitor who is interested in your advert actually sees the advert and clicks on it. If the website showing your advert places it somewhere on the screen where it is hidden away or the page the advert is on is not appropriate to the content of the advert and it’s not of interest to people seeing the advert, it doesn’t matter to you. These people aren’t going to be interested and aren’t going to click. It is in the interest of the website displaying the adverts to show them prominently and to make sure that they are relevant to their own traffic.

So what are the essentials of Pay Per Click advertising? Well, you are going to have to encourage the right traffic to click on the advert. Advertisers are not going to carry your advert if no-one ever clicks on it and you won’t gain loads of traffic if there’s no-one clicking on it.

Starting off, you usually choose the keywords that are applicable to your advert. If you want people to visit your shoe shop, then shoe shop is a good starting point, but it’s so general that you probably won’t actually get that much good traffic. Try instead choosing keywords more closely aligned with what you actually sell. Do you sell brands, specialist shoes or hard to find shoes? If so, then base your keywords around these ideas. If you sell mismatched shoes for people with different sized feet, then that’s what your keywords should concentrate on.

Not only does this mean you are displaying to the correct audience more often, you are getting more relevant visitors, who are more likely to convert into customers. By targeting your advertising closely you get less wasted displays and more relevant clicks. This increased ‘click through rate’ does, on systems like Google, mean that your advert is displayed higher up the list. And if you are looking for more tips to get traffic to my website, then don’t forget to check out the blog for more tips!

Read realistic hints for free website traffic – welcome to your personal tips store.

Originally posted 2008-12-31 18:37:19.

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