SEO – (Search Engine Optimization)

By monica | December 26, 2009

Search Engine Optimization is big business. The number of companies out there providing SEO services is quite staggering, and it’s growing every day. Does that mean it’s too difficult to do all by yourself?

Not at all. It’s very involved, and it will take a little time and ongoing effort, but it’s not rocket science, and you can even do everything you need to organically Rank #1 in all major search engines by yourself, all for free.

When I opened my SEO Services business in 2004 I only had experience working with my own websites before that point, and I learned VERY quickly one last, very important thing about SEO… It’s personal.

If you pay a big company to optimize your website for you, as opposed to you learning how and doing the optimization yourself, then you’ll never be able to rank as highly. Another company cannot have the very discreet knowledge of your businesses’ keywords and market that you had to learn the hard way.

You can’t just write some keywords down on a list and give it to them, either.

You have to be the one continually choosing your website’s keywords and putting them in your site where you see fit. Any other method will either make your site be someone else’s work, not matching your industry, or simply ineffective.
(Usually all three.)

The good news is that you taking on the role of SEOer of your own site means that you won’t have to pay a penny for SEO services at all. As my ratings suggest, it’s not a very quick way to bring in traffic, but scoring very highly for your keywords in the Google, Yahoo!, and MSN search engine ranking pages (SERPs) is an incredibly effective way of bringing in traffic. Possibly the best of all ways, because it is the highest possible quality, and if you can dominate enough keywords for your niche, the highest possible quantity as well!

On- site Search Engine Optimization breaks down into 5 categories.

People who don’t understand SEO just aren’t aware that it’s all about the Keywords. Choose the right ones, and all of the ones, for your niche, and then use them everywhere you can on your site. That’s really all there is to SEO, but there are infinite variations to the process. Let’s hit the major areas by category.

Keyword Selection Choosing the Right keywords to target your intended audience with is more than vital, it’s the whole ball game. The best way to do this is by using a large-scale keyword generation software & services such as Wordtracker or Keyword Elite.

Keyword Density This term refers to the number of times you use your keywords throughout a page or a site. If you had a 200 word page that you’re trying to optimize for the word “peanut butter,” but only said this phrase once throughout the whole page,

META Tags The most important place on a web page to put your keywords, beside the Title on the page, is in your page’s META tags.

Site Flow The Flow of a website in SEO terms refers to the order in which a Search Engine Spider like Googlebot will read a site and even page while indexing. (In sales websites, there is another “Flow” process, which is totally separate from this one.)

Find Our More Search Engine Optimization

Get timely points of view in the sphere of traffic to website – this is your individual guide.

Originally posted 2008-12-16 04:56:24.

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