While I was reading my RSS feeds yesterday, I came across an idea that while it was simplistic in nature, it just smacked me in the forehead. Over at ProBlogger, Darren Rowse wrote an editorial about developing a twitter landing page. I thought it was an amazing idea which is very commonly done, but not using social media.
What Is A Landing Page
Wikipedia states
A landing page is sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.
A landing page is usually used to give further information based on how the reader got to that page. Darren used this and took it a step further for Twitter.
Why Use a Landing Page
Good business sense of course. What Darren has done was take the stance of someone who starts to follow him on Twitter or someone who looks at his profile. Logically, they want to know more about him and what he does. Makes sense to me. We’re going to break down his landing page to see how we can make our own.
Elements of a Social Media Landing Page
* Welcome and Thank You
First and foremost Darren says hello to the reader. I like this because it makes the person feel as though they truly are welcome to know more about him.
