Affiliate Marketing – Selecting Affiliate Programs On The Web
By monica | March 13, 2010
Once you have decided to start you internet bases affiliate marketing business, you will need to locate a monster affiliate program. You will need to select a network that has a wide variety of products to choose from as well as a good affiliate network management. One of the more popular reputable affiliate programs is Clickbank. In addition to large variety of products, Clickbank for example, offers stats on each program in their directory.
There are stats that you will need to consider when choosing a great affiliate marketplace. Some of the stats provided by the Clickbank marketplace are:
$/sale- How much returns you will receive for sale of each product
Total$/sale- Some products have reoccurring billing or additional incentives if you customer chooses to make a purchase aftere the first purchase. These totals are all added up to make up the total sale amount.
Future $/sale- Refers to if the product has a residual income possibilities, this would be reflected as to how much you should expect to receive monthly.
%/sale- This reflects how much percentage of the sale that you shall earn. I personally do not like to promote products that do not pay at least 50% commission unless it is a reoccurring commission.
%refd- This represents what part of the sales made for that product that were generated by referrals. It is a great tool for letting you know how much competition you will face when marketing a particular product. It is not necessarily a bad thing to have a healthy amount of competitors because it can also reflect that the product is selling fast.
Grav- Gravity is a measurement that tells you that a product is being marketed by many affiliate marketers. There are several reason why a product may have a high gravity. If many affiliates are purchasing the products as well as marketing it, that will throw off the gravity numbers. I try to stay with products that have a balance between the gravity, referrals, and percentage of sale.
Clickbank has a real easy system to navigate through. There is a wealth of information on the products and they make it easy for you to manage your affiliate business. To find the right affiliate network you should search as many as possible. Good examples of reputable affiliate programs include Commission Junction, LinkShare,Implix,PayDotCom and Clicks Galore.
Click-through – Also known as a click. What a potential prospect does when referred from one Web site through a link or advertisement to another Web site. Click-through rate (CTR) is the percentage of clicks for the number of advertising impressions displayed. For example, if two out of one hundred prospects to a Web site clicked on a given ad, that ad would be said to have a 2 percent click-through rate.
Conversion rate (CR) – The percentage of visitors who make a purchase. The action that determines conversion is decided by the advertiser and may be a sale on the advertiser’s Web site, a completed lead form, or another action. Conversion rate is calculated by dividing the number of actions by the number of clicks.
Marc Marseille is an internet marketing professional with many website providing valuable resources to many. For more information on Affiliate programs you can visit affiliate internet business.
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Originally posted 2008-12-21 13:41:55.
Topics: Affiliate Marketing | 2 Comments »
2 Responses to “Affiliate Marketing – Selecting Affiliate Programs On The Web”
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December 21st, 2008 at 3:23 pm
What really scares me about choosing an affiliate program either through Clickbank or Paydotcom is the fact that some (or maybe most) of them will be downright scams and I for one wouldn’t want to be promoting scam – even if they have high conversion rates.
December 21st, 2008 at 11:46 pm
This is a great method in web marketing. Being affiliating with other programs in like joining a club. Where everybody has something in common and everybody is addressed as one. So even the new one gets recognized.