There are four simple steps to think about when creating your PPC adverts, here they are. And if you want to know more about uncovering affordable website promotion, just follow the link!
How should the advert look?
Taking the typical, Google format, you usually are allowed a title, 2 short lines of description and a URL. Make the title brief and to the point. Sell your services in that first line. ‘Oversize Shoes’, ‘Discount Lelli Kelly Shoes’ etc tell readers there and then what you are selling. Writing the title in ‘title case’, with the first letter of every word is in upper case has been shown to produce more clicks.
In the description lines give further information about what you sell, without over selling. People mentally filter out adverts that are too pushy. Mention benefits like in stock, free delivery, discounts etc. Finish the description with an “action statement” – “click here”, “view our range” etc. Don’t get carried away with ‘title case’, write the description as a normal sentence – title case can make this look too much!
How many adverts?
To allow you to closely match titles and keywords, it is a good trick to write a different advert for each keyword, or set of keywords. This way also allows you to watch the stats from the advert and see which adverts are producing the most clicks – and you can compare that to orders taken.
It is also quite often feasible to have more than one advert per set of keywords. This allows you to try out different titles and texts. For example, does “Discounted Lelli Kelly shoes – Click here.” work better than “Click here for discounted Lelli Kelly shoes.”? Try minor changes and see which one works better. Then create a new advert with a slightly modified text based on the best advert and see what happens then. By discovering which advert gets the best relevant click rate, you are getting maximum visitors for minimum cost.
How to control the advert?
Just using the advert with various combination and 101 keywords isn’t a good idea. Make sure that you set a realistic cost per click and daily budget. The cost per click is the most you are willing to pay per click – not necessarily the final amount you will be paying. You should also set a daily budget for your campaign so that you don’t get an expensive shock when you next log on a day or two later.
Who is PPC suitable for?
PPC can be used by almost any web site (just some adult and gambling sites are excluded from certain schemes), but I would always recommend a tentative trial before throwing huge amounts of marketing budget at a campaign. It does suit itself more to established products that people are searching for rather than brand new products that no-one has heard of yet, but even these, with careful thought, can be promoted.
As with all web site marketing ideas, if you haven’t already tried it then give it a go and see if it works for your site. If there isn’t much search engine traffic in your niche or most custom is usually repeat loyal customers, then PPC might be slow. But if you are a market that people are looking for your products, then you stand a good chance of plentiful traffic. And if you are looking for more tips to get traffic to my website, then don’t forget to check out the blog for more tips!
Grab realistic tips to free website traffic – welcome to your individual tips store.
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