We all know how we name many of our pages. I’m referring to pages we create to do well for a specific keyphrase.
Let’s say our keyword is..
Buy Microwaves Indiana
Let say you have a page name www.domain.com/buy-microwaves-indiana.php
Many people would simply try to make blog posts using “Buy Microwaves Indiana” as their keyword anchor text (the text that is underlined in your blog post).
Now what is wrong with that? Well a few things. If you use any of the popular keyword research tools you often see many keyphrases such as this, and I’m referring to phrases that really aren’t correct English.
Now here’s the dilemma. If you were to pay someone to write the above post or even if you write it yourself. You are trying to work a grammatically incorrect phrase into a post. You may say, “But the keyword research tools tell me this is how people are searching”, and while there may be truth in that statement, what that tool is not telling you is that this is not what Google’s spiders are looking for.
Google tries to detect natural language patterns. If you are using the above phrase in a blog post, it simply is not going to look natural.
People are so obsessed with having Keyword text match exactly what keyword tools tell them they should be using that they are in fact leaving a giant footprint for Google and other search engines that you are ‘over optimizing’. If you ever read any of the seo forums, I’m sure you’ve seen people discuss this.
What I’m trying to say is that whether you have other people write your blog posts for you or you are writing the posts yourself, make certain the keywords are used naturally.
For example, the above phrase should be ‘buy microwaves IN Indiana’ or ‘where to buy microwaves in Indiana’
What you perceive you are losing by not using the exact keyword you are more than making up for by using text that appeals to Google’s LSI (Latent Symatenc Indexing) technology.
I’m sure you’ve seen sites generated where the navigation menu down the side has tons of these phrases. None of them are natural. These will stand out like a sore thumb to Google! As long as the main words you want to use as your keyword anchor text are PART of the actual keyword anchor text you use you will be fine.
Not only will the blogs look more natural, your post will look more natural.
The key to search engines will like you, and anyone who writes posts for you will be able to write a much better, more natural sounding post for you. While this might go against the grain of what you’ve been told to do or have been doing, I can assure you that it works.
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